The Ordinary Granactive Retinoid 2% Emulsion 30ml

A creamy, next-generation retinoid serum that targets the look of fine lines, uneven texture and tone — designed to deliver retinoid results with less of the dryness and irritation often linked to traditional retinol.

Key benefits

• Helps soften the appearance of fine lines and wrinkles
• Improves the look of skin texture and evenness of tone
• Uses Granactive Retinoid, a gentler next-generation retinoid
• Suitable for beginners and experienced retinoid users

Key ingredients

• Granactive Retinoid 2% (hydroxypinacolone retinoate + retinol complex) – a next-generation retinoid that targets visible signs of ageing with lower irritation potential
• Tasmannia Lanceolata extract – helps support skin comfort

How to use

1. Use in the evening (PM) only, once a day. Shake well before use.
2. Apply a small amount to a cleansed, dry face — after water-based serums, before heavier creams. Avoid the eye area.
3. Every morning, always follow with SPF.

Where it fits in your routine: Treat stage of your PM routine. Refrigerate after opening to help keep the formula stable.

Suitable for: all skin types. Best introduced slowly — start 2–3 nights a week and build up as your skin adjusts.

Do not combine with: other retinoids (retinol, retinaldehyde, retinoic acid). Take care when pairing with strong exfoliating acids or vitamin C, as this can increase the chance of irritation.

Patch test: Apply a small amount to a clean area on the inner forearm and wait 24 hours before first use.

Cautions: For external use only. Retinoids increase sun sensitivity — daily SPF is essential. Not recommended during pregnancy or breastfeeding. If irritation occurs, reduce frequency or stop use. Keep out of reach of children.

Specifications: 30 ml · serum emulsion · vegan & cruelty-free · oil-, alcohol-, silicone-, gluten- and fragrance-free · The Ordinary (DECIEM)

Delivery & returns in Oman

• Delivered in 1–3 working days to every governorate in Oman
• Cash on Delivery available — pay when your order arrives
• Free delivery on orders of 10 OMR or more (2 OMR delivery fee under 10 OMR)
• Damaged or wrong item? Message us on WhatsApp within 48 hours for a replacement or full refund
• 100% authentic The Ordinary in sealed original packaging, backed by our authenticity guarantee

Frequently asked questions

How do I use it?
Use once a day in the evening only: shake well and apply a small amount to a cleansed, dry face, avoiding the eye area. Always follow with SPF every morning.

I am new to retinoids — how should I start?
Start 2–3 nights a week and build up as your skin adjusts.

Can I use it during pregnancy?
It is not recommended during pregnancy or breastfeeding.